CASLON: a new ligature


I present to the world a new ligature to the Caslon family.
One of my favorite typefaces now feels complete with my own collaboration.

(Project created for ArtGr 512 – Audience Perception with Paula Curran as instructor)

Assignment 3 – Stickers (ArtGr 275)

Finally something fun and broad enough that everyone could relate to it.

This time in my TA class, I decided to ask the students to create stickers based on a couple of very broad categories that encompassed just about everything in the universe: Emojis, Food, Quotes/word (only handwritten), Nature, Traveling/transportation, and Music.

Some would say I was too generous, but I think that by being able to do something you are interested in, learning Adobe Illustrator will come naturally. Personally, I’ve been having a hard time explaining Illustrator. I believe it to be a very open and forgiving software. There isn’t much you can do wrong in it, which is one of the reasons I love it so much. Using illustrator for me is very much automatic; I don’t know what I know and don’t know. It is weird, so trying to explain that is very odd. But since I have the most awesome students, they are very patient and help me out a lot.

They also seem to be having a great time with the software (more than with inDesign, but inDesign isn’t as forgiving). From the feedback from this project, I could gage that making the stickers wasn’t a difficult task and the majority seemed to have enjoyed the process.

I posted a picture of their work on my personal Instagram account (@vickfaccin) and it got reposted by the Iowa State College of Design Instagram page, which I thought it was the coolest thing.


I am so proud of my students and their work as well as the effort they put in this class. I couldn’t be more excited to be a TA and help them navigate these first semesters of design school.

Keep on rocking it.

Technology & Letterpress

Very often, I feel like I am extremely old even though I’m not. This week this happened again. I am what some would call technology-skeptic. I like to wait for new forms of technology to develop before I dip my toes in it because I have a hard time buying into the whole idea right away.

I remember having these skeptic feelings when the first touch screen phones came out. I thought that was so outrageous and how clunky the first screens were. I waited until 2013 to have my first smartphone, a date that could be considered late. And even today I am not 100% sold on the touch screen, as typing (as someone who writes daily in two languages) is extremely frustrating.

But anyways, the good side of being skeptical is how impressed you are by the simplest things. This week, technology didn’t let me down and impressed me once again.

Professor Paula Curan told the class to purchase the app LetterMpress from the app store and we were to use it as an in-class exercise. I was paired up with David Carius for this exercise since I do not own an Apple device (after this exercise though, I am gearing up to get an iPad).

The app is basically a printing press, with all its specific languages and learning curve. It has to have been the most frustrating project ever! Learning how to place the letters and understanding how the app behaved was tiring, but pushing through the frustrations me and David were able to create a poster inviting people to a “Donut Eating Contest.” 

The results really impressed me. The level of detail that we could get, how finicky it was, just like a real printing experience. The look that it gave to the poster was also a great reproduction of what the real experience is.

Because of these technological advances, I believe that Baudrillard was right, these simulations are just getting better. We can have the experience of setting lead type through a screen without having to own a 5-ton machine and get all dirty with ink. The app even mimicked the weight of the magnets on the press.

I am so surprised at the level of detail, how technology has developed, and how far we’ve come. I am amazed and soon I will own an iPad so that I can play with that some more.


Here are the results

Different Perspectives and Street Photography

How to Have Great Ideas – Take Notice

Today, in Graphic Design Theory, we experimented with some different creative methods to expand our creative minds.

We followed some prompts from the book How to Have Great Ideas and went out and about Downtown Ames to take pictures and find objects that could have different meanings or characteristics.

Here are some of my results:

Have an awesome week.

[WO]MAN UP! – AIGA Iowa Conference

I can’t even believe that this happened.

Friday night, as I was watching TV and browsing Instagram, I saw that Jessica Walsh had posted a “stories” of her flying to Des Moines for the [WO]MAN UP! Conference. And I wondered: “How is she coming to Des Moines?” and “Why did I not know about this?”

For those wondering, I am a HUUUUGE fan of hers, since 40 Days of Dating launched and I was just starting undergrad without knowledge of where it was going to take me. So, it was only fair that after seeing her Instagram post at 9:30pm I ran to my computer and found out that it was a whole event that was going to take place on Saturday, September 16 in Des Moines. I didn’t even think twice and purchased a ticket last minute and prepared myself mentally that I had a little driving to do the next day.

Saturday came, I had to do some work in the morning so I was only able to go down to Des Moines at around noon, but getting there I met a woman named Michelle who works at a publishing company. It was great meeting people from different backgrounds and that we were all there united with the same purpose – learning and sharing knowledge about design.


I took a workshop in Lettering and after that I watched inspiring women share how graphic design has helped them and their communities through non-profit work. They also shared how other artists and designers can use their skills to help out in their own communities.


I also met a woman from Kansas City who works at a PR firm. It was great sharing the different life experiences we had and what is like to be a designer working in a corporate environment.

This event also brought Jessica Walsh to speak to us. I was over the moon. Her talk was entertaining, quick, and to the point. She shared some of her client work as well as her personal work. This inspired me to pursue my personal endeavors as well as my career in academia, which can be challenging, but if I have time to browse on Instagram I have to develop my personal work too. The best thing of having there was being able to thank her personally for inspiring me so much and also taking a picture (which I look like a psychopath, because I was too nervous to understand what was going on LOL).

jessica talk

It was a great afternoon and I am very thankful for AIGA Iowa for putting on this amazing event. It was a great opportunity, that even though I heard about last minute, has had a big impact my life.


Now off to start another week of hard work and design!

What are you resisting? (ArtGr 511)

CONSUMERIST | RESIST v.2 from Vitória Folletto Faccin on Vimeo.

For this project, we followed the AIGA Iowa – ALLCAPS Call For Submission as our prompt. Therefore, we needed to create something (it’s always a non-specific something) with type exemplifying what we resist on a daily basis.

I had a hard time thinking about a specific word I wanted to work with, but after going over some of the last works I’ve done, specifically my BFA Exhibition and my Project 1 for 511, where both talk about money and consumption, I decided to use the word CONSUMERIST to answer the prompt. (FUN FACT -lol- since my BFA show I’ve been having a hard time buying clothes so consumption is something I’m resisting.)

After this insight, I started to develop this idea.
But now the question was “what am I gonna do?”
I really liked the Project 1 feel of alien abduction/old tv signal/psychedelic imagery and I wanted to explore that a little more.

To start getting some ideas flowing I went to some websites of fast fashion retailers (H&M and Forever 21) and bigger online stores as well (Dolls Kill and Nasty Gal), where I noticed the use of Blackletter as a design element in many of the pieces. I first noticed this trend on Taylor Swift’s new album cover and after going through some clothing websites I could see that this is a current trend.

moodboardMoodboard (Photo Credit: Billboard, Forever XXI, DollsKill)

After deciding that I wanted to work with a Gothic typeface, how could I make it relate to consumerism? For this to happen I started to think about the dollar bills and one of the things that sparked my interest was the 100 dollar bill because it has a strong cultural connection to Americans (people know who is in it – Ben Franklin – and are able to recognize it even if small pieces of it are shown).

old-100-billold 100 dollar bill

So I decided to merge the gothic typeface Old English Text MT with the striking eyes of “Ben” to give the word Consumerist a judgemental stare.

After some troubleshooting and messing with different positioning of the image inside the letters I decided to select the most striking features of the bill and distribute it through the word.


After creating the type I started working on cropping the image. At this point, I went on to brainstorm ways to take it out of the computer in an interesting way. Since one of the parameters of the prompt was that it couldn’t only be “ink on paper” I decided to transfer the design to a t-shirt.

Process of transferring

The learning curve was steep, as I burned a t-shirt on the first try (oops) but I was able to test it out a couple times and came up with a good final result. (Tip #1 – always test out new techniques and materials before going for the final piece)

However, just the t-shirt wasn’t enough for me. I needed to push it further. This is where the alien abduction/psychedelic imagery comes to play. I decided that my final piece would be an unsettling psychedelic video merging still images, lettering, video, and music together.

I chose the song “Cold Step,” available on YouTube’s creator studio as well as recorded sounds of my voice and noises created by shopping bags, paper, packaging, and receipts.

For video and images, I went to a store with my GoPro propped on the edge of my purse so that I could manipulate the merchandise as I went. I also took pictures of myself wearing the T-shirt and used textures from receipts and crinkled paper I scanned to create the different overlays in the video.

To edit it, I used PremierePro. I wanted to explore the different combinations of effects and how to achieve certain looks. Tutorials were of great help.

I believe I achieve the objective to create a disturbing ensemble that showcases the work I did with the word consumerism as well as exemplifies it in an obvious and exaggerated way.

Version 1


CONSUMERIST | RESIST v.2 from Vitória Folletto Faccin on Vimeo.